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Mountain living project in Himachal
Branding/ Positioning/ Creative Direction/ Designing
The need was for a premium mountain property that goes beyond land ownership and delivers a complete lifestyle. The positioning of the campaign builds on the age-old question: “If I had a second chance at life, how would I live it?” The project answers this by offering the opportunity to live slower, healthier, and closer to nature—through branded luxury living amid mountains, spectacular views, curated amenities. For weekends, retirement, or renewal.
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